DESIGN & PRODUCTION | Norte Abanicos

Creative Director (2021-2023) | Agustina Romero @romers____ Fashion Collection Designed for NORTE ABANICOS S/S 21' "Sentir para vibrar" wich means "feel to vibe" was inspired by several emotions and triggers about the day-time, textures. This is the commercial name where the brand owners and me agreed on. - Current Market investigation, web analitycs, social media performance. - Patterns of the handfans designed, product samples, tests, certification and surveillance (follow-up). - Branding develop with graphic design in packaging gift cards, postal cards. shopping cards, web banners, social media posts and stories. Accesory Brand Located in Córdoba, Córdoba, Argentina. Fashion Designer, Producer & Stylist. Soy Agustina Romero (romers____)

Creative Director / Agustina Romero 2021

fashion designer, visual comunicator and producer

Moodboards resulted from a costumer research and market analysis

CAPSULE FEEL TO VIBE SS´22

Designs develop in Adobe Illustrator + Photoshop - Ready to print / Inspired by the human body and their interweaving.

GRAPHIC DESIGN / BRANDING - PACKAGING

Shopping Greeting Card / Preventive Care Card / Gift Card /Post Card / Re designed Logo

GRAPHIC DESIGN / SOCIAL MEDIA COMMUNICATION

Banners web / Stories Templates / Posting Templates/ CM adivicing on scheduling

First post: NIGHTIME USER

Expressing the values behind this caspsule, presenting each design and the inspiration behind it.

Middle post: PORPOUSE

Expanding on the new approach of the brand wich essentially contemplates two types of consumers, explained in a more profound manner.

First post: NIGHTIME USER

Entering a new category wich already existed but was not detected or exploit commercialy.

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