Visual Identity & Graphic Design / Brand Guidelines - Packaging
Project Overview:
When I joined Norte Abanicos, the brand lacked a defined visual identity and consistent communication system. The objective was to establish a recognizable brand language that could remain consistent over time while allowing enough flexibility to evolve across seasonal campaigns.
A permanent logo system was developed as the foundation of the identity, while color palettes, graphic elements, and supporting illustrations were adapted to each collection without compromising brand recognition. The logo remained intentionally present across every communication piece, sometimes as the main visual element and other times as a subtle signature integrated into the design.
Alongside the identity system, I redesigned the brand's physical and printed materials, including packaging, postcards, business cards, gift cards, stickers, and other branded collateral. Every touchpoint was approached as part of a unified visual experience, ensuring consistency from the product itself to the moment it reached the customer.
Banners Webs / RETAIL AND WHOLESALE
